Lesotho: BBCDC takes SOLTRAIN awareness campaign to the next level
SOLTRAIN’s Lesotho partner, Bethel Business and Community Development Centre (BBCDC), has embarked on a number of initiatives aimed at elevating the awareness of SOLTRAIN 3 and solar thermal in general.
A print campaign appeared in the Lesotho Times in late August and SOLTRAIN was given a slot on KEL radio on Monday and Thursday nights throughout September. This slot afforded BBCDC the opportunity to explain to listeners what the SOLTRAIN 3 project is along with its aims and objectives. Listeners were in turn afforded the opportunity to ask questions about SOLTRAIN and to give comment.
In addition to print and radio, BBCDC has also printed SOLTRAIN 3 T-shirts. The T-shirts will be issued to the trainees of future SOLTRAIN workshops and to stakeholders who engage in roadmap implementation meetings. The T-shirts are co-branded with the SOLTRAIN and BBCDC logos and promote the installation of solar water heating.